New research, , focused on Canadians’ fall and winter travel preferences among those who typically consider vacationing in the fall/winter (70%), has revealed that more than half of respondents say knowing the total cost of their vacation upfront would make them more likely to book an all-inclusive package. Thirty-six per cent of respondents point to better overall value as a factor in choosing an all-inclusive, rather than booking separately. That number rises to 68 per cent of families who say knowing the total cost upfront would make them more likely to book. When it comes to what Canadians consider the best value for their vacation dollars, half of respondents say it means paying a price that feels fair for the quality and experience they receive. By comparison, only five per cent define value as securing the absolute lowest price if it means sacrificing quality or convenience. Thirty-seven per cent) say they would cut back on everyday expenses such as dining out, entertainment or holiday gifts to protect their fall or winter travel budget, while nearly one in four Canadians aged 18 to 34 would be willing to delay a major purchase.
“Canadians are navigating more pressures in their everyday lives, making the opportunity to truly switch off, relax and recharge even more important,” said Marek Andryszak, President of Sunwing Vacations Group. “That sense of ease should extend to their vacation budget as well. With an all inclusive package, guests can understand the cost of their getaway upfront, giving them greater budget certainty and one less thing to think about while they’re away. At Sunwing Vacations, we bring those two needs together by making it easier for Canadians to plan a quality getaway where they can focus less on the details and more on enjoying their time away.”
Additional survey insights: • Respondents travelling with friends or a partner, are significantly more likely to say they intend to book their fall or winter vacation earlier than usual compared to solo travelers, suggesting that planning ahead is becoming increasingly important for group travel. • Among potential fall and winter guests, 26 per cent had planned or would have considered travelling to Cuba. If Cuba remains unavailable, 71 per cent of those guests say they would choose another destination rather than delay or cancel their vacation. • Mexico tops the list of alternative destinations being considered, followed by the Dominican Republic and Costa Rica. • Rest and relaxation remain a priority, with 57 per cent of respondents saying it is the primary focus of their getaway. • Forty-five per cent) look forward to exploring the local area and culture, while 423 per cent are interested in dining experiences and one quarter look forward to off-site excursions. • Forty-seven per cent) say escaping the cold weather is the primary focus of their winter vacation.
Canadians looking to get more value from their winter getaway can choose from Sunwing Vacations’ wide selection of all-inclusive packages across popular sun destinations in Mexico, the Caribbean and Central America. With flights, accommodations and meals bundled together, guests can more easily understand the cost of their vacation upfront while choosing the resort and destination experience that best suits their travel style. Guests can also make their vacation spend go further with WestJet Rewards. Members can now earn and redeem WestJet points on eligible Sunwing Vacations packages, helping get closer to their next getaway. Members can also earn WestJet points through everyday spending on a WestJet RBC® Mastercard credit card, creating more opportunities to earn toward future travel.
Survey Methodology
These findings are from a survey conducted by Sunwing Vacations from August 28th to September 1st, 2026, among a representative sample of 1502 online adult Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-2.53 percentage points, 19 times out of 20.
About Sunwing Vacations As the leading vacation provider in Canada, Sunwing Vacations offers more vacation packages to the south than any other vacation provider with convenient direct service from cities across Canada to popular sun destinations across the Caribbean, Mexico and Central America. This scale enables Sunwing Vacations to offer customers exclusive deals at top-rated resorts in the most popular vacation destinations. Sunwing Vacations customers benefit from the assistance of our trusted partner in destination, NexusTours, whose representatives greet customers upon arrival and support them throughout their vacation journey. For more information, please visit sunwing.ca.